TRU & Beyond:
Contemporary Wellbeing
TRU & Beyond is the destination to Feel, Look, and Live Healthier in Dubai and beyond. Its Contemporary Wellbeing from a complete 360 perspective-
Welcome to TRU.
What is TRU & Beyond
TRU & Beyond is a groundbreaking platform that redefines beauty & wellness services, products, pop ups and reads with authenticity and exceptional quality. Founded by Lebanese-German influencer Miriam Abadi in 2020, Beauty, in the TRU sense, encompasses the harmony of mind, body, and soul, and this platform strives to bring that sense of TRU beauty to its community.
Our founder always struggled with finding the best experts in beauty and wellness, hence she founded TRU & beyond after meticulously bringing in exceptional talent together that simply reflects her everlasting passion in this field.
At TRU & Beyond, we are dedicated to providing an unmatched experience in beauty and wellness, curated for those who seek nothing short of excellence and results. Our services, trusted and praised by celebrities, embody the epitome of sophistication and modernity, delivered with the utmost precision and care by unmatched experts.
We pride ourselves on the selection of each product showcased from the worlds and regions premier sources. This reliable process ensures that only the highest quality and efficacy make their way to you
Join the TRU & Beyond Community and gain access to a world where the pursuit of beauty and wellness goes beyond boundaries. Feel the empowerment of informed choices and the embrace of unyielding support as you embark on your personal journey to authenticity and excellence.
I am so glad that you are here!
At TRU & Beyond, our founder’s personal struggle was always to find the best in beauty and wellness under one roof.
She travelled extensively to collect and experience excellence in skincare, hair styling and care, make up, lymphatic drainage and slimming and many more.
Today we proudly represent and curate artists that are simply the best in their fields with guaranteed results.
We proudly provide our clients with an exceptional experience that surpass ordinary expectations.
Services
TRU products stand as a testament to uncompromising excellence, with each ingredient meticulously handpicked by our founder to ensure the delivery of exceptional results.
Proudly boasting the world's finest ingredients, our curated selection encompasses the essence of luxury and efficacy. Additionally, we showcase products from leading global and regional beauty and wellness companies, each sharing our pride in offering the very best.
It is our commitment to provide you with a range that mirrors our dedication to sourcing excellence from around the world, delivering unparalleled quality with every single product, and making you glow from the inside
Products
Coming Soon…
Tru and Beyond is a community grounded in acceptance, curiosity, and open-mindedness. It's a place where individuals of all stages of life are dedicated to personal growth & learning, whether spiritually or physically. The members wholeheartedly embrace each other as they are. Their shared goal? To be better than they were yesterday.
Community
About The Founder
Miriam Abadi is an entrepreneur, editor, influencer, and a devoted mother and wife. She embodies the spirit of the modern woman, constantly seeking the best in beauty and wellness. With a focus on authentic, real-life content, she uses her influence on social media and community to connect with her audience and openly shares her journey toward mental, physical, and spiritual wellness. Miriam's ethos is to empower women to feel better and more beautiful.
Miriam Abadi
What is the TRU space all about?
“It starts with how you feel”
Escaping from the fast pace of Dubai life behind, our premises offer an oasis of tranquility, architecturally designed to positively impact your wellbeing from the moment you arrive. Drawing inspiration from the essence of energy, light, and space, we have crafted a uniquely serene environment that immerses you in biophilic relaxation, providing an escape from the hustle and bustle of city life.
The TRU signature scent gracefully fills the space, instantly inducing relaxation and nurturing a conscious and effective sense of wellbeing.
We host many of our artists, talks and workshops in our space designed to make you feel better from the minute you enter our space.
TRU SPACE
TRU & Beyond
TRU & Beyond